My Portfolio

Screenshot of my finished work

My Recent Works

With a wealth of experience in developing product strategies for both industrial and digital products, I have been at the forefront of various projects spanning engineered stone, LED lighting, robotics, and mobility. As a product planning specialist, my primary responsibilities include crafting annual product plans, ensuring high-quality product ideas that strike a balance between interior design trends and market demand. 

As a global project manager, I oversee product launches and manage market research initiatives, contributing significantly to new business development projects. My expertise lies in creating exceptional products while staying ahead of market trends and addressing emerging customer needs.

2022 Vicostone Collection

20 New Product Design

Develop and introduce 20 new product designs within the engineered stone industry in 2022. The focus will be on creating unique and exotic series that blend harmoniously with contemporary interior design and market trends. As the lead product designer, I was responsible for generating innovative design ideas and product planning.

Additionally, took on the role of project manager, overseeing the global product launch and ensuring seamless execution. The ultimate goal is to elevate our brand’s presence in the market while offering customers exceptional and captivating engineered stone products that enhance their living spaces.

Digital Product Life Cycle Solution

Digital Transformation

Deployed successfully Company’s CRM Project – Phase I (Managing CRM During and Post Purchase), led to 35% improvement in customer satisfaction (2021, 2022).

Built Vicostone’s Product Portfolio Management Tool (Using Internal resources).

Led Vicostone’s Product Management’s Digital Transformation Projects: Using VR/AR in designing and testing products; Using VR environment in introducing and proposing final contracts to B2B customers.

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2020 Product Lunches

Dubai & Cologne Fairs

As a seasoned Project Manager, I have successfully led the introduction of new products through international interior exhibitions in Dubai (UAE) and Cologne (Germany). My expertise spans a wide range of responsibilities, including product marketing, brand marketing, event coordination, business development, and customer service. With a keen eye for emerging trends and a comprehensive understanding of the global market, I excel in showcasing innovative products and establishing meaningful connections with potential clients.

My passion for creating exceptional experiences has been instrumental in driving growth and expanding our brand’s presence on the international stage.

New Brand Reposition

Integrated Marketing Communication Campaign

As a Brand Manager at Vicostone, I have played a pivotal role in the company’s new brand repositioning efforts, focusing specifically on digital projects within the US and Canada markets. My responsibilities include managing a diverse range of digital initiatives aimed at enhancing our brand’s presence and driving growth in these key markets. With a strong understanding of consumer needs and market trends, I have effectively collaborated with cross-functional teams to develop and implement impactful strategies that resonate with our target audience.

My dedication to the brand’s success and passion for innovation have helped establish Vicostone as a leading player in the engineered stone industry.