Hello,
I'm Ngoc Phung
A Product Guy
Product Manager with 7+ years of experience driving innovation and business growth in advanced materials (polyester-resin and quartz-based), automotive applications, and electronics. Proven track record in full product lifecycle management with both upstream and downstream roles, from initial business case to commercialization, with a focus on B2B markets in EMEA and North America. Expert in leveraging market intelligence and P&L management to develop successful product and go-to-market strategies.
About Me
Call me Brian
Seeking to leverage my expertise in driving product growth and market share for a leading industrial company in Germany.
CORE COMPETENCIES:
- • Product Lifecycle Management
- • Strategic Thinking & Execution
- • Cross-functional Leadership
- • B2B Market Expertise (EMEA & North America)
- • Innovation & Entrepreneurship
- • Stakeholder Communication
- • Listening and empathy
- • Responsibility and Adaptability
- • Fast Learning and Always Improving myself
DIGITAL SKILLS
- • Microsoft Office (Word, Excel, Powerpoint, Outlook…) and Google Office Suite (Sheets, Docs, Presentation)
- • Basic Frontend Coding Languages (HTML, CSS, Javascript)
- • Agile/Scrum Framework
- • Team-working tools (Slack, Teams, Zoom…)
- • Graphic and UI Design Tools (Adobe Photoshop, Illustrator, InDesign, Sketch)
- • UX Design Tools (Adobe XD, Balsamiq, other prototype tools)
- • Data Analytics (Familiar with both R and Python)
Education
2022 - 2024
University of Hamburg
Hamburg, Germany
MSC. INNOVATION, BUSINESS AND SUSTAINABILITY
Thesis: User Innovation in Physical and Digital Medical Instrumentation: A Comparative Analysis of Olympus’s Surgical Endoscopy and the da Vinci Research Kit (dVRK)
2011 - 2015
Foreign Trade University
Hanoi, Vietnam
BA. INTERNATIONAL BUSINESS ECONOMICS
Focusing on International Business and Marketing
CERTIFICATES
Expert
Experience
OLYMPUS EUROPA SE & CO. KG
Hamburg, Germany
07/2023 - 07/2024
(WS) SURGICAL ENDOSCOPY PRODUCT MANAGEMENT
Main responsibilities:
• Conducted in-depth market and competitive analyses to identify customer needs and technical market trends, improve product development and market penetration for surgical endoscopy products, responsible for Pumps and Tubing portfolio.
• Compiled and presented comprehensive performance reports on sales and market development across EMEA regions.
• Developed product marketing materials, including procedure guides, launching packages, and competitor guides.
• Led customer engagement activities at European congresses and VOC meetings, fostering inclusion in international settings
Products: Medical Devices – Surgical Endoscopy Devices
- Main markets:
- Europe, Middle East, and Africa (EMEA)
A&A GREEN PHOENIX GROUP JSC. (PHENIKAA GROUP)
Hanoi, Vietnam
06/2018 - 03/2023
MANAGER OF STRATEGIC PRODUCT & MARKETING
Main responsibilities:
• Developed and executed product visions and go-to-market strategies in USA and EMEA, directly report to board of director, member of Strategy Department consulting chairman and C-Suite for new and existing product strategies of the corporation.
• Managed international team of 8 in product lifecycle management, co-leading with R&D in product development of Vicostone Quartz Surfaces and Phenikaa Lighting, collaborating with Sales and Finance in pricing strategies for each market.
• Led market trend research and aligned R&D with business goals, driving new product development and commercialization of UV-resistant coating, UV-resistant polyester resin, eco-friendly bio-quartz, and Ultrathin – the thinnest quartz surface.
• Collaborated with automotive BU, identifying market trends and B2B customer requirements, proposing value proposition, product designs and functionalities, showcasing cross-functional teamwork and integrity in stakeholder communications.
• Led product launches of all responsible portfolios, collaborating with MarCom and regional BUs in annual campaigns.
• Represented products at global exhibitions, customer and field visits, adapting strategies with innovation for diverse markets.
• Collaborated with Sales, Finance, Factories and regional companies to optimize P&L of Vicostone’s products in USA, Canada and EMEA markets, directly responsible for P&L of Australian market as business development manager.
- Products: Advanced materials (Engineered Stone, Polyester Resin, Cristobalite/Quartz), Automotive products, Industrial electronics (Smart Lighting
- Main markets:
- European market: Belgium, Italy, Germany
- North America market: The USA, Canada
- Asian market: Vietnam, Japan, Singapore, China, India…
A&A GREEN PHOENIX GROUP JSC. (PHENIKAA GROUP)
Hanoi, Vietnam
09/2016 - 06/2018
PRODUCT MANAGER
Main responsibilities:
• Executed competitive strategies, sales forecasts, pricing, and go-to-market plans for Vicostone Quartz Surfaces.
• Developed framework and pioneered a digital transformation of Product Life Cycle Management solution, managing all development, sale and marketing data, integrating with adaptive actions for each business scenario.
• Led on-site market research projects in USA and EMEA countries, informed strategic decisions to ensure products met market needs, and established new sales and distribution channels for B2B markets via green resin and quartz projects.
• Owned product mix definition, aligned with Marketing 4C, collaborating with Sales, R&D, and Finance to execute business strategies and marketing campaigns, and developed sale and marketing tools supporting for regional business unit.
• Served as Brand Manager, led Integrated Marketing Communications (IMC) campaign in 2017 with budget ≈ $2,3M.
- Products: Vicostone Quartz Surfaces, Quartz & Cristobalite.
- Main markets:
- North America market: The USA, Canada
- Asian market: Vietnam, Japan, Singapore, China, India…
VICOSTONE JSC
Hanoi, Vietnam
04/2015 - 09/2016
JUNIOR PRODUCT MARKETING
Main responsibilities:
• Conducted market research, identified customer insights, and created reports on new product ideas and business recommendations for Vicostone Quartz Surfaces.
• Developed marketing, and sale materials, prepared training for sales teams, and created marketing content for digital channels.
• Support territory manager in presenting products and companies in exhibitions, generating new B2B leads.
- Products: Advanced materials (Vicostone Quartz Surfaces)
My Recent Works
With a wealth of experience in developing product strategies for both industrial and digital products, I have been at the forefront of various projects spanning engineered stone, LED lighting, robotics, and mobility. As a product planning specialist, my primary responsibilities include crafting annual product plans, ensuring high-quality product ideas that strike a balance between interior design trends and market demand.
As a global project manager, I oversee product launches and manage market research initiatives, contributing significantly to new business development projects. My expertise lies in creating exceptional products while staying ahead of market trends and addressing emerging customer needs.